Develop Sites in Industries You Know and Care About

When I first started building out some of my domain names, I tried to build sites in all different industries. I tried online education, insurance, stock market and other verticals with little initial success. Then, I switched over and decided to build out some websites about camping, airsoft, and running. Those sites all did so much better than the first few even though they are not considered super hot verticals with huge payouts. They had less competition and I knew more about the industries.

The difference was that I could tell what quality content was for those sites. I knew what my visitors were looking for and I was able to use advertisements that people did not see as spam. I had my friends help me write out content and review the sites to make sure I had not overlooked anything they would want to see on the sites.

I’m not saying you have to be an expert, but you should have good basic knowledge about the industry and pay attention to industry news. Updating content becomes easier and you enjoy keeping the site up to date. With all of google’s recent updates you can not just build a site with 5 pages, leave it and expect to earn great passive income. Building up revenue generating websites is hard work. 

Now, I do build out sites in verticals I do not know much about, but I make sure to stay up to date on the latest industry news and events. I use google alerts, RSS feed and social media to generate new article ideas and stay informed. Some people know tons about a certain topic, but if you do not care about it; you will not enjoy building out the site. Those end up being the projects that are stuck on the To Do List for months.  If you are looking to build out your first site do it in an area you know and care about. You will learn more from the process and hopefully have more success.

What was your first site you built out?

Mine was A great typo domain of …. what was I thinking? (I was only 13 years old)

8 Responses to Develop Sites in Industries You Know and Care About

  1. Morgan Linton June 19, 2013 at 3:41 pm #

    Great post Brian and such an important point whether you’re building something yourself or hiring someone to do it for you. People with a passion around what you’re doing will always do better work!

  2. Max DSilva June 19, 2013 at 5:25 pm #

    Even though you are absolutely right about what you have said here it still surprises me that most domain investors, domainers, and domain bloggers I see or know rarely (if ever) build websites around things they know or love. Then they wonder why their domains are so hard to sell. Go figure!

  3. Kassey June 19, 2013 at 11:37 pm #

    Good advice, Brian. Always play to your strength. Thanks.

  4. Brian Diener June 20, 2013 at 4:38 am #

    Thanks everyone for the comments, the same goes when you are buying domains. If you know more about an industry the better you are going to be able to value related domains.

    • Kassey June 20, 2013 at 4:54 am #

      Very true. Currently I’m using my Japanese language ability to buy Japanese dot com domain names, because I can do detailed research to see if a Japanese name has commercial value. Next, I’m gonna use my Chinese language skill to enter the Chinese dot com arena.

  5. Patricia Kaehler June 23, 2013 at 8:53 pm #

    Great Article. . .

    Do you have any directory type sites you’ve built ??

    Do you have any sites using the Amazon Aff Prog ??

    How do you feel about / what are your thoughts about – both those topics ??


    • Brian Diener June 24, 2013 at 12:57 am #

      @ Patricia
      I have not done any directory sites, but do build sites with the amazon affiliate program. Take a look at I think amazon works better with unique high cost items. For others I prefer eBay.

  6. Patricia Kaehler June 24, 2013 at 7:07 pm #

    That’s a nice clean looking page…

    Can I use that as a guide so I can learn how to do something similar… ??

    My area’s of interest to try something like that — would be one of these:
    Glass Art
    Cloth Crafts
    Jewelry Design

    So it wouldn’t be anything competitive. . .

    Is using the Amazon code just a copy paste type insert ??

    I tried putting the code into a regular WP blog post and it didn’t bring up the desired result
    it just kept showing the raw code

    Would you prefer private eMail as opposed to public comments/questions – here on your site ??


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