When building out product based websites I often try and use other networks than just Google Adsense. Two of my favorite are eBay Partner Network (EPN) and the Amazon Affiliate program called Amazon Associates. I currently use both on different websites and on some sites even use the two programs side by side. Both websites have almost every product known to man so it comes down to which program is going to pay better for each product.
I have a running insole website where amazon ads have outperformed eBay ads for the same product, but on my outdoor industry websites eBay has always worked better.
Amazon tracking cookies last for only 24 hours after they click your link and can be overridden by another affiliate click.
eBay EPN cookies follow the following rules.
- They track bids and Buy it now purchases for one week.
- They track new registered users for 30 days
EPN’s payouts are based on the quality of your traffic based on its long and short term value.
When traffic is delivered to an eBay site, we assess its quality by looking at the short term and long term incremental value that the traffic brings to eBay. This includes elements like bidding and buying activity and long-term value of new users, but will also include other sources of value to eBay like PayPal and advertising revenue. We use daily and historical data to set earnings per click (EPC) on a daily basis.
On my sites I earn between .10 and .50 cents a click most days, but because the ads look much better they get more clicks than traditional adsense ads. I use the phpBay Pro eBay wordpress plugin to make my eBay ads look and perform better. This plugin payed for itself in the first 2 months I bought it a few years ago.
When you are deciding what to use my advice is try both and see what works best. I personally favor EPN, but that is what has worked better for my sites. Also one last thing to consider is that Amazons program is easy to get into where as when you apply for eBays program you need to have a well developed site that meets their terms.