eBay Partner Network vs Amazon Associates

When building out product based websites I often try and use other networks than just Google Adsense. Two of my favorite are eBay Partner Network (EPN) and the Amazon Affiliate program called Amazon Associates. I currently use both on different websites and on some sites even use the two programs side by side. Both websites have almost every product known to man so it comes down to which program is going to pay better for each product. 

I have a running insole website where amazon ads have outperformed eBay ads for the same product, but on my outdoor industry websites eBay has always worked better.

Payout Comparison 

Amazon tracking cookies last for only 24 hours after they click your link and can be overridden by another affiliate click.

amazon affiliate fees

ebay partner network fees









eBay EPN cookies follow the following rules.

  • They track bids and Buy it now purchases for one week.
  • They track new registered users for 30 days

EPN’s payouts are based on the quality of your traffic based on its long and short term value.

When traffic is delivered to an eBay site, we assess its quality by looking at the short term and long term incremental value that the traffic brings to eBay. This includes elements like bidding and buying activity and long-term value of new users, but will also include other sources of value to eBay like PayPal and advertising revenue. We use daily and historical data to set earnings per click (EPC) on a daily basis.

On my sites I earn between .10 and .50 cents a click most days, but because the ads look much better they get more clicks than traditional adsense ads. I use the phpBay Pro eBay wordpress plugin to make my eBay ads look and perform better. This plugin payed for itself in the first 2 months I bought it a few years ago.

When you are deciding what to use my advice is try both and see what works best. I personally favor EPN, but that is what has worked better for my sites. Also one last thing to consider is that Amazons program is easy to get into where as when you apply for eBays program you need to have a well developed site that meets their terms.

9 Responses to eBay Partner Network vs Amazon Associates

  1. john June 20, 2013 at 7:00 pm #

    Hi, Brian

    I am a seller on eBay.

    and interested to set up EPN.

    Although i have look through your article and blogs and any other things.
    i am still confused to understand

    how What tools i need to use and how that tools bring a money.

    the commission

    please answer

    Thank you


    • Brian Diener June 20, 2013 at 7:29 pm #

      @John take a look at you need to have a website to apply. Let me know if you have any more questions.

      • john June 20, 2013 at 9:50 pm #

        Hi, Brian

        I already looked at.

        and i am filing up all information i have and talk to someone on eBay.

        but i am still not sure specifically how to get money.

        Ok, I will ask more specifically here is my question.

        1. there are couple way to put a link or banner on my website

        as publisher which will take my customer to eBay.

        such as Link Generator, Widgets, APIWEb developer, RSS Feed generator.

        But I am not sure how to set up those. and how am i able to get money from each way.

        I need more details…

        There are many blogs and website explains on these

        but it doesn’t have full information just brief information only..

        Please answer

        Thank you


  2. Steve W. June 24, 2013 at 12:21 am #

    You are failing to mention that starting mid June 2013, Ebay will be paying much less to affiliates for clicks from users who already have accounts. This was announced by EPN at the beginning of April 2013. On average this means a 50% payout cut for EPN publishers. Amazon is now becoming the better alternative for payouts in most situations.

  3. jeon June 24, 2013 at 3:36 pm #


    If possible is there any word file or PDF file that

    you organized yourself for EPN? or amazaon affiliate program?

    because if you think that way, i want to see how

    you think it is better.

    Please send me a file or details sentences

    Thank you


  4. Don Anastas June 30, 2013 at 4:26 pm #

    I have tried Amazon and ePN over the years and ePN has worked better, I just don’t sell much off of Amazon and in my niche array eBay tends to have more of the products I push traffic for.

    With that said the ePN algorithm is changing and the reporting is transitioning as well. The cookie duration may be irrelevant as ePN is putting more emphasis on new customers and paying less for frequent buyers. So you may get new visitors who are not new to eBay, who will purchase but your return will be less.

    With Amazon you work on percentages of sale and can build that with more sales. My EPC with ePN fluctuates too much and there is no reporting device to determine why. ePN will not help with that, you get boilerplate answers and reference to their manual. Their forum is full of wiseguys who provide no substance, zero relevant answers and have nothing better to do. It’s toxic.

    And as of this post ePN hasn’t reported clicks or earnings for 4 days. They have frequent “upstream delays” but this one is really bad.

    I have built in links (from ePN link generator) to eBay and I use phpBay API but I’m going to switch over to Amazon phpZon API to see if I can get some earnings. ePN is failing me this month in a big way, in essence very little earnings. I’m not waiting for ePNs other shoe to drop, I think it may already have done so.

  5. jeon July 1, 2013 at 8:58 pm #

    Hi, Thanks

    and i have extra question on EPN

    Could you please explain what paypal revenue and advertising revenue mean?

    please answer
    Thank you


  6. Steve W. November 18, 2013 at 3:44 am #

    As of October 1, 2013 EBay Partner Network is garbage. They no longer pay and expect affiliates to send them traffic for free. Amazon Associates used to be the worst but now even they are better than EBay Partner Network. Too bad because it used to be grat with EBay.


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