Last month, when I received my lead generation report from one of my websites I was shocked at how large the earnings were. Normally, the site makes around $100 to $150 per month via lead generation which makes up about 10% of the sites total revenue. In May, I switched lead buyers and the site earned $550 while still generating the same amount of leads and traffic. The two providers paid the same amount per lead, they just classified leads differently. The second was able to use many more of the leads than the first buyer.
I was so mad at myself, because I had wanted to switch providers since the start of the year and all I had to do was changed a simple email address in the code, but I was lazy and waited until half of the year was over. While it’s not a huge amount, $400 a month for 6 months is over $2,400 of potential revenue loss. It would have taken me less than 10 minutes to switch where the leads went, but I had no idea it would make such a big difference.
My point is, make sure you are always testing to see how different ads and advertisers perform on your sites. You may be surprised at how big of an impact different ads can have. Remember, just because one ad works better on one site, does not mean that will always be true. For example I have some sites that eBay ads do better than Amazon and other that are the opposite. To find different ad choices I like to use OfferVault.com which is an affilate search engine as well as the larger ad networks.