I lost $2,500 by Not Testing Different Advertisers

Last month, when I received my lead generation report from one of my websites I was shocked at how large the earnings were. Normally, the site makes around $100 to $150 per month via lead generation which makes up about 10% of the sites total revenue. In May, I switched lead buyers and the site earned $550 while still generating the same amount of leads and traffic. The two providers paid the same amount per lead, they just classified leads differently. The second was able to use many more of the leads than the first buyer.

I was so mad at myself, because I had wanted to switch providers since the start of the year and all I had to do was changed a simple email address in the code, but  I was lazy and waited until half of the year was over. While it’s not a huge amount, $400 a month for 6 months is over $2,400 of potential revenue loss. It would have taken me less than 10 minutes to switch where the leads went, but I had no idea it would make such a big difference.

My point is, make sure you are always testing to see how different ads and advertisers perform on your sites. You may be surprised at how big of an impact different ads can have. Remember, just because one ad works better on one site, does not mean that will always be true. For example I have some sites that eBay ads do better than Amazon and other that are the opposite. To find different ad choices I like to use which is an affilate search engine as well as the larger ad networks.


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7 Responses to I lost $2,500 by Not Testing Different Advertisers

  1. Paul June 13, 2013 at 2:58 pm #

    Wow – Better late then never. I am curious what vertical this particular site is in? Any thoughts on sharing the name? $500/month is fantastic.

    • Brian Diener June 14, 2013 at 2:17 am #

      @Paul Sure the name is in the moving industry (take a look at

  2. AbdulBasit Makrani June 13, 2013 at 4:00 pm #

    Thanks for sharing. We must learn and don’t be lazy ever.

  3. Mark June 13, 2013 at 4:34 pm #

    Hi Brian:

    Any chance you can provide more detail on how to set up a lead generation website? Not necessarily looking for info on your personal website, just more info on setting the site up and selecting a vendor.


    • Brian Diener June 14, 2013 at 2:18 am #

      Sure shoot me an email and let’s talk contact at

  4. steven June 13, 2013 at 5:12 pm #

    Yes. Nothing beats the simple test. But ‘its always greener on the other side’ and in this case it was. I found a big difference in all these companies. And what I hate is all the BS crap you have to listen to when they come calling about why you switched. I just simply state the truth and then they want you to try them once more. Never do that.


  5. Dipyaman Das July 6, 2013 at 8:16 am #

    I need to develop this site but I am curious to know how to how to set up a lead generation website? and another thing does video sites have a good selling potential than content sites .I will be glad if I get a reply to my mail

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