I recently built out another small minisite with a few different goals in mind than I normally have with my developed sites. My new informational and store PatioMister.com is your basic wordpress minisite with 5 pages of content and ads from the Ebay Partner Network. Minisites create a great starting point for barren domain names. If you stop at just a small site, you have not added much value for visitors or in the eyes of Google. By building this site I now have a few different paths I can pursue with the name.
- End User Sale – This was first thought when I bought the domain. With the minisite up I am now going to contact end users about the domain. The search engine rankings and traffic will only help the value of the domain.
- Bigger Development – If the site does take off and rank well, I will consider adding more articles and think about setting up a drop ship store to sell various patio misters off the site. I am currently in the process of doing this on one of my others websites.
- Flip – If either of those two do not work with the name I would like to try and sell it on Flippa. Every week I see poorly built sites, on worse domains selling for decent amounts. I have had success selling on flippa before and would like to try it again.
- Waiting – This is always an option with the domain and site, because I am 99% sure the site will at least pay for registration fee over the next year; it does me no harm to sit and wait on this site until I find the time.
As you can see there are a few options with this new domain and website. They are not exclusive either, I can list it for sale while building it bigger or I can try and sell it on flippa while sending end users links to the auction. Moving forward I would like people to stop thinking of minisites as a one stop solution, because they are obviously not one. Minisites should be thought of as a foundation for the next step in the development cycle of the domain.